Refinery 29 Creates Fashion Week Funhouse

Refinery 29 Creates Fashion Week Funhouse

To celebrate the 10th anniversary of their fashion and lifestyle online publication, Refinery 29 put together an interactive funhouse in Greenpoint, Brooklyn, called appropriately “29 Rooms.” A massive warehouse was outfitted with themed rooms featuring different artwork, videos and workshops. Each room is designed in collaboration with a fashionable brand or artist and many also offered a positive message.

Monica Villa, 28, of Bergen County, NJ, reads Refinery 29 for her daily dose of news with a twist: “I enjoy it because it has a feminist perspective, which you don’t see a lot of.” She came to Brooklyn to see the house because it was a way for her to attend a Fashion Week event for free. Her favorite room? “I’m an actress so I love to see theatrical elements, like the drive-in movie room,” says Villa. The room is set up as a drive-in cinema in the middle of the desert, showcasing short films on a projector screen in the dark. There is a rotation of seven shorts, all created by “trailblazing female directors,” according to Refinery 29.

There were a number of guests who came specifically to see the installation by controversial photographer and designer Petra Collins.

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